![]() Close with a sign-off and sign your name.Repeat that you’re thankful for their business.Include details about why you enjoyed your experience with this customer (be specific and personalize it as much as possible).Express your gratitude and clearly state why you’re sending the note.When you’re writing your note, be sure to: Of course, some thank you notes are better than others. If that doesn’t scream “I value you,” we don’t know what does. You actually picked up a pen, wrote a message on paper, sealed it in an envelope, and made a trip to the post office (well, someone on your team did, even if it wasn’t you). But what it will get across to your customer or client is that you took time out of your day to thank them. Writing a thank you note doesn't cost much ( stamps are $0.58), and it doesn't take much time, either. That means there’s a much higher chance of a customer reading your message via snail mail than if you were to use another medium, like email. Sending an old-school, handwritten note is up there with the most sincere ways you can thank a customer. By email: If you want to keep it informal and fun.įollow these quick tips to write better customer notes, full-on letters and thank you emails that get results.By letter: If it’s for a high-ticket client, or you need to make it a bit more serious.By note: If it's for a relatively minor thing, like thanking your customer for their feedback on your product.Depending on the reason for saying thanks to your customer, there are a couple of different ways you can deliver it: Now that we know why customer thank you’s are so important, how can your biz actually make it happen? Writing the perfect thank you note usually comes down to the medium you’re using. Sending a sincere thank you (whether it's by email, phone or snail mail) is a way for us to nurture relationships and shake our customer's hand (digitally). In today's digital world, we don't get nearly enough face-to-face time with our customers. As little as a 5% increase in customer retention can increase profits by a whopping 75%.Ĭustomer thank you’s work because they’re sincere.60% of businesses have lost a customer because the customer didn’t think the business cared about them.55% of customers trust companies less than they used to (which means you’ve got to work double-time to win people over). ![]() ![]() Customer appreciation has a real effect on your bottom line. The result? The company saw a 10% increase in orders from those customers.īut don’t think that this is a one-off fluke. The team used a script so everyone delivered a consistent message to every customer. He asked ten sales reps to call customers who bought something in the last 18 months just to thank them. Receiving a thank you message himself inspired Slater to test something out. Customer appreciation shows people that you aren’t just another faceless revenue machine - you’re invested in the business relationship with them, the valued customer.īut how much do customers care about feeling appreciated? It turns out they care a lot.Ī study by NewVoiceMedia found that feeling unappreciated is the top reason customers switch companies.īut how much weight does a “thank you” carry in a real-life situation?Īfter a bunch of hard sells from companies (and only one call to say thank you), Marketing Consultant Jeffrey Slater decided to run a "thank you experiment." You’re not only acknowledging their business and showing your appreciation, but you’re also planting the seeds of brand loyalty. But when you thank a customer (the right way), a “thank you” message can mean a lot more. It’s a little verbal reward that builds appreciation between two people. It’s a nice feeling when someone thanks you.
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